Case Study: How Duro-Shed Simplified Sales and Won Back Time with ShedPro

When Steve Bull opened the doors of Duro-Shed in 1992, he never imagined just how central a shed could be to someone’s home. He started out in a small Toronto warehouse, building on one simple truth: almost every homeowner needs storage. But in the Greater Toronto Area, with its smaller backyards, a shed isn’t just a storage box—it’s part of the view.

“In the States, people put up big barns in the back and fill them with stuff. Here, you’re looking at your shed every day. Customers want shutters, trim, even flower boxes—it has to look good,” Steve explains.

More than thirty years later, Duro-Shed has grown into a well-known name across the GTA. Steve’s son now works beside him, preparing to carry the family business into the future. Together, they serve everyone from downtown homeowners with narrow laneways to suburban families adding pool cabanas. The projects are different, but the challenge has always been the same: how to turn a customer’s vision into reality quickly, clearly, and accurately.

From Back-and-Forth Emails to Clear Designs

Before ShedPro, sales moved slowly. Customers started with a few sample models on Duro-Shed’s website, but those were only rough examples. Each new project meant long conversations to sort out size, style, and details.

“It wasn’t unusual to have seven or eight emails just to figure out where the windows went,” Steve says. “And without visuals, mistakes happened—what the customer imagined didn’t always match what we built.”

This back-and-forth ate up valuable time and often led to confusion. That all changed nine months ago when Duro-Shed introduced ShedPro’s 3D Configurator.

Customers Who Sell Themselves

Now, instead of guessing, homeowners design their sheds themselves. They choose the size, pick the style, add doors and windows, and even drop the design right into their backyard with the 3D Configurator.

When the design lands in Steve’s inbox, it looks almost exactly like what the customer wants.

“People literally email me and say, ‘This is what I want. How do I move forward?’ It skips two or three steps right away.”

Even better, ShedPro includes pricing upfront. For Steve, transparency has always been part of the business.

“I’m proud of our price. Some people think it’s too high, others wonder how we do it so low. Either way, I’d rather they know right away—it saves them time and saves me time.”

A Smoother Path to the Sale

The difference is clear. With ShedPro, Duro-Shed isn’t wasting energy on tire-kickers or endless email chains.

“When a ShedPro lead comes in, my salespeople treat it like a done deal,” Steve says. “The process takes half the time it used to. Instead of an email chain, it’s one or two emails, a quick call, and the customer is ready to buy.”

The improvements go beyond speed. With everyone working from the same design, costly mistakes have almost disappeared.

“If the photo shows the door on the left, that’s where it goes. No more ‘I thought it would be here instead.‘It’s clear for us and for the customer.”

Preparing for the Next Generation

For Steve, the biggest win is peace of mind. As he looks ahead to passing the business to his son, tools like ShedPro make scaling easier and training smoother.

“It simplifies training. A new salesperson can learn the product faster because they can see it in front of them. I don’t want to say it’s idiot-proof, but it really makes the process straightforward.”

Although Steve hesitated at first to invest, he now considers ShedPro essential to the company’s future.

“I didn’t want to spend the money at first. But looking long term, it’s worth it. I’d recommend it to anyone… unless you’re in the GTA. Then forget I said that.”

The Bottom Line

With ShedPro, Duro-Shed transformed what used to be a drawn-out, error-prone process into a streamlined, customer-driven experience. Homeowners now arrive informed, salespeople close faster, and the shop builds exactly what customers envisioned.

For Steve, the change is simple:

“People need to see what they’re buying. ShedPro gives them that—and it makes our lives a whole lot easier.”

👉 Want to simplify your sales process and close faster, just like Duro-Shed? Book a call with ShedPro today and see how it can work for your business.

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