Top Red Flags to Watch Out For When Hiring a Google Ads Management Agency
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Hiring a Google Ads management company is an important step to take as a small business and one that can bear good fruit throughout the seasons when you choose the right one. Once you find the right one, Google Ads can bring in more customers and boost sales. But choosing the wrong agency can lead to wasted money and frustration. To help you avoid this, here are the top red flags to watch out for when hiring a Google Ads Management Agency.
1. No Experience in Your Industry
To start, make sure the agency knows your industry. Why does this matter? If they don’t understand your market, they might struggle to create ads that attract the right customers. For example, a campaign designed for a clothing store won’t work for a shed builder. As a result, your ads might fail to bring in qualified leads. Instead, choose an agency that has worked with businesses like yours. They’ll already know what works and can deliver better results faster.
2. Too Much Focus on Clicks, Not Enough on Leads
Next, think about how the agency measures success. Some companies focus on clicks because they’re easy to track. But clicks don’t always mean new customers. What you really need are leads—people who are ready to buy your product or service. If an agency can’t explain how they’ll turn clicks into paying customers, it’s a major red flag. A good company will talk about conversions and how their strategy helps grow your business.

3. Lack of Transparency in Ads and Spending
Another big warning sign is when an agency keeps you in the dark about your campaigns. For example, if they won’t share details about how your budget is being spent or refuse to show you the actual ads, it’s time to be cautious. Transparency is key to building trust. A reliable agency will give you regular updates, clear reports, and full access to your campaign data. This way, you’ll always know what’s happening with your ads.
4. Confusing or Hidden Pricing
Pricing should be simple and clear. However, some agencies use complicated contracts or leave out important details about costs. For instance, they might charge hidden fees or take a large percentage of your ad spend without telling you. On the flip side, a trustworthy agency will clearly explain their pricing structure upfront. They’ll break down what you’re paying for and ensure there are no surprises.

5. Promises That Sound Too Good to Be True
Finally, beware of agencies that guarantee unrealistic results. For example, they might promise to make your ads rank first on Google overnight or guarantee a specific number of sales. While this may sound tempting, no one can control every factor in an ad campaign. A good agency will set clear, achievable goals and explain how they plan to meet them without overpromising.
Look for Google Partner Certification
As a bonus, it’s helpful to work with an agency that is Google Partner Certified. While not required, this certification shows that the company has met Google’s standards for knowledge and performance. It’s an extra layer of trust that can help you feel confident in your decision.
In Conclusion
Hiring a Google Ads management company is a big decision, and it’s important to choose wisely. By keeping an eye out for these top red flags to watch out for when hiring a Google Ads Management Agency, you’ll be better prepared to find a partner who prioritizes your success.
Ready to take your Google Ads to the next level? Let’s talk! ShedPro specializes in transparent, results-driven digital marketing tailored to you.