More Than a 3D Builder: How ShedPro Is Helping the Shed Industry Grow With Clarity, Confidence, and Conviction

Steven Choi’s journey with ShedPro reveals why the future of the shed industry belongs to businesses that pair strong systems with clear purpose.

On a recent episode of the Shed Geek Podcast, host Shannon sat down with Steven Choi of ShedPro to discuss where the shed industry is headed, how digital tools are reshaping sales, and why the people building those tools matter just as much as the technology itself.

Very quickly, the conversation moved beyond software.

Because for Steven, and for ShedPro as a whole, this work has always been about more than technology.

A Global Perspective With a Clear Why

At the time of the interview, Steven joined the podcast from Vietnam, where ShedPro operates part of its global team. That location was not incidental, and it was not only about efficiency.

ShedPro intentionally uses business as a way to create positive impact in regions that often receive less attention. For Steven, that mission runs deep.

After years in the corporate world, followed by formal pastoral training, Steven felt drawn back into business with a renewed sense of purpose.

“I learned that business itself can be an expression of faith,” he shared. “It is not only about the economic bottom line. How we build, lead, and serve carries real responsibility.”

That conviction eventually led him to ShedPro, a company operating at the intersection of technology, service, and long-term stewardship.

Eight Years In and the Industry Has Changed

Steven recently celebrated eight years with ShedPro, which has given him a unique vantage point on how much the industry has evolved.

In the early days, many builders questioned whether the shed industry even needed a 3D configurator.

“At first, there was a lot of skepticism,” Steven explained. “People simply did not believe the industry needed it.”

Today, that skepticism has largely disappeared.

What once felt optional now feels expected. As customer behavior has shifted, shed businesses have had to respond. Buyers want speed, clarity, and confidence. Digital tools now deliver all three.

The Three Digital Priorities That Actually Matter

Although digital marketing can feel overwhelming, Steven emphasized that most shed businesses do not need to do everything. Instead, they need to do a few critical things well.

Based on ShedPro’s experience, consistent results follow when businesses focus on three priorities:

First, they must appear online where high-intent buyers search.
Second, their website must convert visitors into qualified leads.
Third, they should offer a 3D configurator that allows customers to visualize, price, and customize their shed.

When these elements work together, the impact becomes measurable.

According to ShedPro’s data, 3D configurator leads close faster, average sale values increase by roughly 30 percent, and lead volume often doubles compared to non-3D websites.

Steven summarized it simply. “It is not about doing more. It is about doing the right twenty percent that drives eighty percent of the results.”

Why Visualization Changes How Customers Buy

One of the most compelling insights from the conversation centered on visualization.

When customers see their shed clearly, inside and out, they gain confidence. As a result, purchasing decisions feel easier and more natural.

Instead of feeling pressured, customers discover value on their own. They explore lofts, workbenches, electrical packages, insulation, storage options, and finish upgrades because they can actually see how those features fit their needs.

“When people see what is possible, they better understand what they need,” Steven said. “That clarity leads to stronger and higher-quality sales.”

For this reason, ShedPro has invested heavily in high-fidelity rendering, fast load times, and deep customization, even for complex structures.

Built for Real Builders, Not Perfect Scenarios

Another important theme from the episode involved how much the shed industry has diversified.

Today, builders sell far more than basic storage sheds. Many now offer porches, complex rooflines, dog kennels, animal structures, pavilions, specialty buildings, two-story sheds, and even tiny homes.

Where other platforms struggle with complexity, ShedPro intentionally leans into it.

Rather than forcing builders into rigid templates, the team models what customers actually sell, even when the structures feel unconventional.

As a result, many builders who once believed a 3D configurator would never work for their product line now rely on it daily.

Speed, Support, and Doing the Heavy Lifting

During the conversation, Steven also addressed a common frustration across the industry: slow implementation.

To solve that issue, ShedPro designed its onboarding process to move quickly and efficiently.

Typically, websites and Google Ads launch within two to four weeks. Meanwhile, 3D configurators go live within three to six weeks. Throughout the process, the ShedPro team handles nearly all of the technical setup.

“Our role is to act as the technology partner,” Steven explained. “That allows builders to stay focused on building.”

That approach has proven effective. A significant portion of ShedPro’s recent growth has come from companies switching from other platforms, and the company maintains a one hundred percent onboarding success rate for 3D configurators.

A Mature Tool for a Maturing Industry

Perhaps the clearest takeaway from the episode is this: 3D configurators no longer represent an experiment. They represent a proven system.

One ShedPro client shared that after one year on the platform, their revenue grew by 300 percent year over year. While ShedPro does not take credit for everything, the broader pattern remains consistent.

Businesses report more consistent leads, higher average order values, faster sales cycles, and improved operational clarity.

For companies adopting these tools today, the benefit extends even further. The platform has matured, the early friction has disappeared, and the time to impact continues to shorten.

Final Thoughts: Help First, Sell Second

What stood out most in this conversation was not the feature set or roadmap.

It was the mindset.

Steven made it clear that his role does not center on pushing software. Instead, he focuses on helping builders identify bottlenecks, understand their options, and move forward with confidence, whether that means choosing ShedPro or not.

“No one enjoys a hard sell,” he said. “But everyone appreciates real help.”

That philosophy reflects ShedPro’s broader approach. The team builds excellent tools, serves people well, and allows results to speak for themselves.

As the shed industry continues to professionalize, digitize, and consolidate, companies that prioritize clarity, transparency, and strong systems will lead the way.

ShedPro continues to position itself squarely at the center of that future.

Want to hear the full conversation?

Listen to the full episode of the Shed Geek Podcast featuring Steven Choi from ShedPro.

Let Us Serve You

If you want to explore whether a 3D configurator, integrated operations tools, or a stronger digital strategy fits your business, book a discovery call with ShedPro. The goal is clarity, not pressure.

Book A Demo